How to do SEO
Search engine optimization (SEO) is widely adopted by more and more websites to gain visibility and popularity online. Even though SEO is effective, it’s not easy now. Regular search engine updates have made optimizing various aspects of a website essential to make it better.
Hello friends through this article i will tell you about how to do seo, through this article you can learn how to do seo by yourself and can do it for free and rank your site higher.
There are seven tips you have to follow to do seo
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| how to do seo |
1. Keyword research
- Keywords are the most important factor for any website to rank well on search engines.
- Keyword research is a vital aspect in an SEO campaign because it gives an idea of the keywords people are using to search for your website.
- You should try to find keywords that have high search volume but low competition as this will help you rank higher.
- These are limited because competitors also use similar products.
- The best option is to include long tail keywords as they are specific to your page which improves the chances of being listed for a relevant search.
2. Technically optimize
- Your website needs to be technically optimized so that Google can read the text and code on your website.
- The URL structure must be less than one hundred characters, use dashes instead of underscores and ignore special characters.
- Frame a unique title tag that includes basic keywords at the beginning of the title.
- You should have a separate meta description page for each page consisting of one or two sentences describing the page.
- Duplicate content is something that needs to be tracked and resolved to avoid confusion for the search engines.
- An XML sitemap is essential for the website and must be submitted to Google Webmaster Tools for content to be verified. It is necessary to update it and resubmit it whenever new content is added.
3. Ease of use
- No matter how good the content and design of your website is, if it’s not easy for users to find what they’re looking for, it doesn’t make sense.
- The emphasis should be on the usability of the website.
- Labeling content is important to make it easy for users to find what they are looking for.
- Easy and smooth navigation should be favored so that users can access other pages apart from the home page.
- Including good quality content with relevant keywords and specific information will keep visitors interested.
4. Quality content
- The main goal of SEO is good quality content, which is why it is important to invest money to update your website with fresh and engaging information.
- Uploading new content to the business blog can help get quality links and also increase website authority.
- Promoting eBooks properly can bring new links.
- Focusing on visual content like info-graphics and graphics easily attracts visitors.
5. Use social media
- Working and implementing a good social media strategy is sure to work in your favor. For that, you first need to understand your target audience and use a few specific social media channels where they are most active.
- Try to connect with people who have a lot of social media followers, as the information will be shared quickly.
6. Link building exercise
- Adhering to the link building exercises was important in improving the website’s credibility.
- A better and effective way is guest blogging.
7. Create a responsive website
- Having a responsive website is essential as it makes it compatible on mobile devices, tablets and laptops. This will definitely improve visibility and popularity, slowly increasing page rankings.
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