Advantages and disadvantages of Google Adsense:
If you have a website and want to profit from it, the Google AdSense program is for you. It has become a boom for a lot of sites, whether they are small, large or medium. In fact, this tool has become so popular that some web designers have started creating websites just for AdSense.
But since setting up a site for the sole purpose of AdSense is against AdSense rules, it is best to create a website that has affiliate links or that also sells some of your own products.
AdSense works by providing Google AdWords which has been written in plain text on your site. When users click on the ad, you receive a share of the revenue from Google using the Pay per Click method. The way AdSense ads are presented is usually on the right side of the screen when you search on Google or as a customizable box anywhere on your site.
Advantages
One of the main reasons for the popularity of the AdSense program is its simplicity. AdSense is very easy to join compared to other affiliate programs. All you need to do to serve the ads on your website is to copy and paste a code into your website. This is again very easy to do. You don’t have to pay anything to join.
Google provides a platform where advertisers and publishers meet. You don’t have to look for advertisers. The content of the ads matches the content of your websites, so they are absolutely relevant. No time wasted looking for relevant ads, Google does all the work.
If you are a beginner, the Google AdSense program is the right choice for you. You can have different affiliate links and at the same time use Google AdSense. This might not be possible with other affiliate programs. The usability and appearance of the Google AdSense program is also unique, so you should keep in mind that it is not imitated by any other affiliate ad that you serve on your site.
Disadvantages
One of the problems with the Google AdSense program is that the statistics are incomplete. Google provides you with information about the performance of your ads. You may even be able to filter a number of ads. But the statistics don’t provide any substantial information about which ad works and which doesn’t. They don’t even tell you which keywords get the most clicks, so you might not be able to remove the less effective ads. It can be frustrating.
The minimum payment amount is $ 100. This is difficult to achieve, especially for beginners. But if you are an experienced web designer, you can earn a lot more than that.
Another problem is that you receive an unknown share of the revenue from Google. It is not specified what percentage of the total income you will receive.