Manage your list building activities:
Once you have started the list building process and have subscribers on your list, you want to do your best to keep them there so that they become loyal customers by purchasing your products or the affiliate products. that you recommend. The best way to do this is to be yourself, being careful not to email them too many, and making sure that you are always delivering quality content.
Many bloggers feel like they need to be someone else when they email their subscribers. They take on a personality that they think their followers expect. This is a big mistake and a good way to throw your emails in the trash. Plus, it means you always have to remember the stories you make up!
Make your life easier. Be yourself. Every time you send an email, or write an article, post a newsletter, offer an eBook for download, or whatever, make sure you are yourself. Use your own words, tell your own stories and keep them true!
Always remember that your followers signed up because they think you can help them solve a problem or solve a solution, so give them what they want. Help them make the decision to stay.
How often should you send messages?
This is a tricky question for new bloggers, and you’ll usually find what works as you keep trying different things. At least once a week is the minimum. Some marketers send an email every day, but I personally find it boring. Start with three times a week and if that’s too much for you, reduce it to twice a week. Once you find what works, stick with it.
You can send an email a week describing, “Ten Ways to Improve Your Golf Swing!” then the following week you can send an email stating “Five Mistakes Most Golfers Make”. Assuming your niche is golf, this is information your followers will actually enjoy reading.
On the other hand, if you keep sending messages like “Buy product X” or “Hurry, this product is almost out of stock!” people will likely delete your emails before they even open them. Soon they will block you completely and you will never have the chance to sell to them again.
Don’t take the risk of annoying your target audience and instead ask them to look forward to every communication you send them because of the quality of the information you provide.
Make it easy to unsubscribe
There is nothing more frustrating than trying to get off a list and send an email, or click here, fill in this, do this, do that. Make sure you make it easy for people to get off your list if they want to. To think that if you complicate things, they will stick around is nonsense. They will simply mark your email as spam or set your email address to automatically go to their trash and never read it. Even if your email reaches their inbox, chances are they won’t waste their time opening it. So, make it easy and obvious for people to leave your mailing list.
Getting started with creating lists is just the beginning. Once you have your subscribers, you need to work on managing your list building activities to keep them happy for a long time. Ultimately, as long as you provide quality information, most people don’t mind that you email once a week or once a day. Only when you insist on bombarding them continually with “buy this” and “get this” messages can you find your subscribers leaving faster than you can say “unsubscribe”!