Increase your blog traffic with these three tools:
Did you know that you can increase your blog traffic in addition to using social media? That is true. All you have to do is think outside the box. But don’t worry, we’ve done the dirty work for you. See below for a list of unique ways to increase blog traffic:
1. HARO: Help a Reporter Out (HARO) is an online platform used by bloggers, public relations professionals, journalists and writers to find sources of information. Twice a day, HARO sends an email to registrants. The email contains HARO queries that relate to specific user preferences, information that may be limited when registering with HARO.
But how does HARO work to increase blog traffic? Suppose you have a professional blog and search HARO for guest blogging opportunities based on your industry. You may come across a particular query that piques your interest, a request from guest bloggers. You can then send a response to the person who posted the case, asking if you could be a guest blogger. If the requester agrees, you’ve just landed a guest blogging opportunity! When your guest blog is published on the Query Writer Blog, you gain visibility into a whole new market. Readers of the requester’s blog can then visit your blog after viewing the guest post.
HARO can also help you increase your blog traffic if you submit your own query, by asking guest bloggers for an upcoming series on your blog. When you submit a query, you categorize it so that only people interested in that particular topic come across your query. So, if you have a travel blog and want to find guest bloggers to participate in a European travel provider blog series, you can create a query on HARO asking for guest bloggers in the travel industry. In your query, you can insert the link to your blog, directing interested travel bloggers to your site to see if they are interested in guest blogging.
2. Website Page Icon or Tab: If you have a blog and don’t have a link or button on your website to entice site visitors to visit the blog, you are missing out on a huge opportunity to visit the blog. ‘increase blog traffic. We suggest that you create a tab in your navigation menu for your blog, place a link to the blog as a subpage of a tab, or add a blog button in an obvious place on your website. We are in the process of redesigning our website and we have a link to our blog on our home page, in several interior pages and in our website navigation menu as its own tab.
Website visitors may not know you have a blog. This is why it is essential that you make it clear to them that you have additional resources available to them. They’ll be more likely to visit your blog and see you as an expert in your industry. And who knows? You can receive new customers through your blog.
3. Website Ticker: If your blog is a big part of your online marketing strategy, you may want to consider adding a blog ticker to your home page or an interior page on your website. For those of you who don’t know what a blog ticker is, this is basically a news feed that pulls recent blog posts. Whenever you post a new post, a link to the post automatically feeds your blog ticker on your website, updating in real time.