Some smart SEO techniques:
There is no tricks here, just a little work and a little time. So let’s start by reading the following list of SEO techniques!
Domain and file names:
Choose the domain name of your site containing the words for your main keyword. Your domain name should also be easy to spell and remember. Your keyword should also, in many cases, appear in your file name. Read this Keywords thread in the SEO discussion board URL.
Keyword phrases:
Use the searched keywords. You can check your keyword phrases using Overture’s Search Term Suggestion Tool or Keyword Popularity Tool to see how often they are searched. You can also check Google AdWords keyword suggestions for suggestions for different keyword phrases.
Add keyword synonyms to your content.
Put the keyword phrases in the <title> keyword phrase </title>.
Include keyword phrases in an <h1> keyword phrase </h1> tag at the beginning of your page. Keyword synonyms should be placed in your h2 and h3 tags. The h1, h2, h3 tags are used for the titles and sub-titles of the articles.
Make sure to use your keywords from the page you are linking to, in your anchor text on the sitemap. ie SEO techniques.
Keyword density:
Keyword density is a very important part of search engine optimization. Keyword density is the percentage of your keyword or keyphrase relative to the text on your web page. You might want to look at your competition to see what keyword density they are using. Too high a keyword density will be considered spam in search engines and may put you on the blacklist.
Your keywords should be near the top of your page and your keyword phrase should be in every paragraph or every second paragraph depending on the length of your paragraph.
Bad techniques:
Poor search engine optimization techniques can put you on a search engine blacklist. Some techniques considered spam are masking, invisible text, lowercase text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with word phrases- keywords only, keyword phrases in the author tag, high keyword density, mirror pages and mirror sites.
While these techniques may work to rank you better for a short time in the long run, they will hurt you.
Google has a good article on Google Information for Webmasters which is very informative if you are considering having an SEO company working on your website.
Title and meta description tag:
Building your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keywords at the beginning. When search engine results are displayed, the title is the first thing people see.
Below the title is a description that will either be taken from your meta-name description content = “Description phrase” or from the first sentence on the page. Your description should also contain 2 or 3 of your keywords at the beginning, just like your first sentence. You should have a different title, description, and first sentence on each page. You can also try shorter titles with a single keyword or a single keyword phrase, as this will increase keyword relevance. You can also consider putting your domain name at the very end of the title.
Meta Keywords tag:
The meta keywords tag isn’t as relevant as it used to be and some say Google doesn’t look at it anymore, but puts it anyway. It is as follows, <meta name = “keywords” content = “keywords, go, here” /> and put all your keywords and keyword phrases there. This tag must be different for each page.
Author and robots keywords:
The Author tag must contain the name of the company that owns the site. This tag will help you get a # 1 position for your business name.
<meta name = “author” content = “Solutions with service” />
Use a generic Robots tag on all the pages you want to index. This asks bots to crawl the page. Here is the generic bots tag.
<meta name = “robots” content = “index, follow” />
Quality content:
Quality content will bring people back and since people always want to say a good thing to others, it helps you. and will transmit links from other sites. Your content should be written with your keywords in mind
Quantity content:
The more, the better. Remember that your content will need to be both in quantity and in quality.
Content change:
You can do this by hand or with a script. For example, you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the page is accessed.
Frames:
Many search engines cannot follow frame links. Make sure you provide an alternative method for search engines to enter and index your site. For more information, read Search Engines and Frameworks.