The art of influencing consumer behavior:
It’s important to think about celebrities and public figures when thinking about ways to influence your target audience. And I’m not talking about celebrity recommendations, either. I am referring to the attractiveness of influential people to Internet users. Ask yourself why people are crazy about Charlie Sheen right now? Is he a great role model? Absolutely not. But does he have a large number of people online as a result of his rambling tweets on Twitter? He most certainly does. Although some call his behavior that of a “manic” person, he has gained a surprisingly large fan base through his Twitter page and viral videos. It’s like the saying “No PR is bad for PR”. Advertisers are probably in awe of how many people Charlie Sheen manages to keep glued to his page. It doesn’t matter what you are selling. If an influencer complains about your product in a good way, chances are their followers will like it too.
Marketers should take the time to research influencers to understand what they are doing that attracts large groups of users online. This is what social influence is. If you don’t know what people like and what they are talking about, it will be more difficult to approach them effectively. You really need to know your target audience and their likes and dislikes in order to keep their attention. Find out why they like a certain celebrity or public figure. What does this person mean to them and why do they love them? These types of questions are very important because they will also help you attract them. It will take a bit of research and time to become the best online marketing guru. Because the Internet is free, more and more businesses are starting to use it to showcase their brands and products. It’s no longer about whether you’re McDonald’s or the little hole-in-the-wall restaurant across the street. It all depends on who what you know from who you know.
Another way to stay on top of the game is to create something different for your customers. You can entertain them with interactive games or let your audience have fun creating your ad for you through a nationwide contest. Don’t just think of yourself as another business, or that’s what you’ll be seen to be. Think of yourself as an online personality. This is the secret to influencing consumer behavior. Consumers go online to interact with friends, so don’t expect them to spend their time looking for you. You will have to seek them out and capture their attention.